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Privacy Policy

General information on the website owner

This website belongs to OPERADORA TURISTICA LA TARIFA S.A.S. DE C.V. (hereinafter referred to as latarifa.com), a business founded pursuant to Mexican legislation, with registered address at Av. Mallorca, Mza 31 Lt77, Cancun, Quintana Roo, México, and with tax code OTT210129P57 and registered at the Secretaria de Economia with constitution folio SAS2021374865 and NCI SAS2021374865 at Public Registry of Comerce (Registro Público de Comercio) of Quintana Roo.

Latarifa.com is recognised as a travel agency and holds the appropriate qualification/licence, with number 76651 issued by the Secretaria de Turismo (Mexico).

We know that sharing your personal information with us is based on trust. We take this seriously and are committed to ensuring that we respect your privacy when you visit our website or use our services. Please review this privacy and cookies statement carefully to learn about our privacy practices.

We operate a service that enables users (“you”, “your”) to research, find, and book travel experiences worldwide. In this Statement, these are collectively referred to as our Services.

We, at latarifa.com, are committed to protecting your privacy. This Privacy Policy applies to latarifa.com. This Privacy Policy governs our data collection, processing, and usage practices. It also describes your choices regarding use, access, and correction of your personal information. By using latarifa.com or the Subscription Service, you consent to the data practices described in this Privacy Policy. If you do not agree with the data practices described in this Privacy Policy, you should not use the Website or the Subscription Service. We periodically update this Privacy Policy. If you subscribe to the Subscription Service, then you will receive notice when this Privacy Policy is modified. The notice will be delivered (by email). We encourage you to review this Privacy Policy periodically.

Information we collect

"When you visit our website"
You are free to explore the Website without providing any information about yourself. When you visit the Website or register for the Subscription Service, we request that you provide Personal Information about yourself, and we collect Navigational Information.

"Personal Information"
This refers to any information that you voluntarily submit to us and that identifies you personally, including contact information, such as your name, e-mail address, company name, address, phone number, and other information about yourself or your business. Personal Information can also include information about any transactions, both free and paid, that you enter on the Websites, and information about you that is available on the internet, such as from Facebook, Instagram, LinkedIn, Twitter and Google, or publicly available information that we acquire from service providers.

"Navigational Information"
This refers to information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and pages viewed. Please see the "Navigation Information" section below.

Information about Children
The Website is not intended for or targeted at children under 13, and we do not knowingly or intentionally collect information about children under 13. If you believe that we have collected information about a child under 13, please contact us at [email protected], so that we may delete the information.

How We Use Information We Collect

Compliance with Our Privacy Policy
We use the information we collect only in compliance with this Privacy Policy. Customers who subscribe to our Subscription Services are obligated through our agreements with them to comply with this Privacy Policy.

We Never Sell Personal Information

We will never sell your Personal Information to any third party.

Use of Personal Information

In addition to the uses identified elsewhere in this Privacy Policy, we may use your Personal Information to: (a) improve your browsing experience by personalizing the Websites and to improve the Subscription Service; (b) send information to you which we think may be of interest to you by post, email, or other means; (c) send you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you, and (d) provide other companies with statistical information about our users -- but this information will not be used to identify any individual user. We may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, we do not transfer your unique Personal Information to the third party. In addition, we may share data with trusted partners to contact you based on your request to receive such communications, help us perform statistical analysis, or provide customer support. Such third parties are prohibited from using your Personal Information except for these purposes, and they are required to maintain the confidentiality of your information.

We are committed to providing you with relevant content on our Services and respect the data privacy laws of the different jurisdictions in which we operate. We use information about you so we can help you enjoy and use our Services, including in the following ways:

  • Register and manage your bookings.
  • Facilitate your bookings.
  • Measure interest in and improve our Services.
  • Notify you about special offers, prize draws, competitions and services available from us, our affiliates, or our partners that may be of interest to you.
  • Communicate with you.
  • Enable communication between travellers and operators of travel experiences listed through us.
  • Enable us to publish your reviews, ratings, and other content.
  • Customize your experience, including customizing the ads shown to you on our Services and across the internet.
  • Make inferences about your interests or preferences.
  • Provide you with an optimized experience and to group users of our Services based on, for example, usage and demographics.
  • Send you survey or market research invitations.
  • Respond to your questions and comments.
  • Resolve disputes or troubleshoot problems.
  • Prevent potentially prohibited or unlawful activities.
  • Enforce our terms of use and notices; and as otherwise described to you at the point of collection.

Please note some information about you is required in order for us to provide you with relevant offerings from us, our affiliates and our partners and to enable you to enjoy other benefits of being a latarifa.com user.

Information Sharing

To provide some of our Services, we may need to share information with certain other third parties, including our group of companies, in the following circumstances:

Our Group of Companies. We share information with companies in our corporate family so we can provide you with information about products and services, both travel-related and others, which might interest you. These companies and websites will comply with this Statement and all applicable laws governing the transmission of promotional communications.

Experience Suppliers. We share your information with suppliers of travel experiences to allow them to fulfil the bookings you make through our Services.

Service Providers. We share information with certain service providers used to facilitate our Services, including to help with transactions.

Business Partners. We may share information about you, your Devices and your use of our Services with our trusted business partners. For example, we may share information so that we can provide you with relevant content or in order to facilitate payment for a booking. This sharing is generally pursuant to written agreements which include confidentiality, privacy and security obligations; however, note that we do not control the privacy practices of these third-party business partners.

Third parties may only collect or access information as needed to perform their permitted functions.

Certain Device operating system versions permit you to opt out of certain types of information sharing, including to certain advertising networks. Please check your Device settings if you want to limit such tracking.

Use of Navigational Information

We use Navigational Information to operate and improve the Website and the Subscription Service. We may also use Navigational Information alone or in combination with Personal Information to provide you with personalized information about latarifa.com.

Customer Testimonials and Comments

We post customer testimonials and comments on our Websites, which may contain Personal Information.

Security of your Personal Information

We use a variety of security technologies and procedures to help protect your Personal Information from unauthorized access, use or disclosure. We secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When sensitive Personal Information, such as (geo-location data) is collected on our Website and/or transmitted to other websites, it is protected with encryption, such as the Secure Socket Layer (SSL) protocol.
If you have any questions about the security of your Personal Information, you can contact us at [email protected]

Social Media Features

Social Media Sites. When you use our Services and elect to share information with third-party social media sites, the information you share will be governed by the privacy policies of those social media sites and the privacy settings you have set with those social media websites.

Our Websites include Social Media Features, such as the Facebook Like button, links and Widgets for TripAdvisor, such as the Share This button or interactive mini-programs that run on our sites. These features may collect your IP address, which page you are visiting on our sites, and may set a cookie to enable the feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Websites. This Privacy Policy does not apply to these features. Your interactions with these features are governed by the privacy policy and other policies of the companies providing them.

External Websites

Our Websites provide links to other websites. We do not control, and are not responsible for, the content or practices of these other websites. Our provision of such links does not constitute our endorsement of these other websites, their content, their owners, or their practices. This Privacy Policy does not apply to these other websites, which are subject to any privacy and other policies they may have.

International Transfer of Information

To facilitate our global operations, we may transfer and access Personal Information from around the world, including the United States. This Privacy Policy shall apply even if we transfer Personal Information to other countries.

Navigational Information

Cookies
Latarifa.com and its use cookies or similar technologies to analyse trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole.
We use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize pages on our Websites, or register for the Subscription Service, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the latarifa.com Subscription Service or Websites you visit. Latarifa.com keeps track of the pages you visit within latarifa.com, in order to determine what portion of the latarifa.com Website or Subscription Service is the most popular or most used. This data is used to deliver customized content and promotions within the latarifa.com Website and Subscription Service to customers whose behavior indicates that they are interested in a particular subject area.

Log Files
We may collect demographic information, such as your ZIP code, age, gender, preferences, interests and favorites using log files that are not associated with your name or other personal information. There is also information about your computer hardware and software that is automatically collected by us. This information can include: your IP address, browser type, domain names, internet service provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times and referring website addresses. This information is used by latarifa.com for the operation of the Subscription Service, to maintain quality of the Subscription Service, and to provide general statistics regarding use of the latarifa.com Website. For these purposes, we do link this automatically-collected data to Personal Information such as name, email address, address, and phone number.

Third Party Tracking Technologies

The use of cookies and web beacons by any tracking utility company is not covered by our Privacy Policy. We do not have access or control over these third party tracking technologies.

THIRD PARTY COOKIES

CATEGORY/TYPE NAME OF COOKIE PURPOSE
Analysis of website Google Analytics/Tag Manager These cookies are used to monitor the traffic of latarifa.com’s website. This helps us to understand how visitors use the site. It helps us to identify potential problems and to make latarifa.com’s website as easy to use as possible.

Some of our websites and emails with HTML format may use markers and/or cookies to compile statistics regarding the usage of latarifa.com. One web marker is an image placed in the message to inform latarifa.com that said message has been viewed, with the sole purpose of compiling usage statistics.

Opting Out and Unsubscribing

Reviewing, Correcting and Removing Your Personal Information
Upon request latarifa.com will provide you with information about whether we hold any of your Personal Information. If you provide us with your Personal Information, you have the following rights with respect to that information:

  • To review the user information that you have supplied to us.
  • To request that we correct any errors, outdated information, or omissions in user information that you have supplied to us.
  • To request that your user information not be used to contact you.
  • To request that your user information be removed from any solicitation list that we use.
  • To request that your user information be deleted from our records.
  • To opt out of being solicited by latarifa.com or third parties.

To exercise any of these rights, please contact us at [email protected] or by mail to address at Av. Mallorca, Mza 31, Lt 77, Residencial Mallorca, Cancún Quintana Roo, Mexico Zip Code 77535, and Attention: Privacy. We will respond to your request to change, correct, or delete your information within a reasonable timeframe and notify you of the action we have taken.

To unsubscribe from our communications

You may unsubscribe from our marketing communications by clicking on the "unsubscribe" link located on the bottom of our e-mails, or by sending us email us at [email protected], or by sending us postal mail to OPERADORA TURISTICA LA TARFIA S.A.S DE C.V, address, Av. Mallorca, Mza 31, Lt 77, Residencial Mallorca, Cancún Quintana Roo, Mexico Zip Code 77535, and Attention: Privacy. Customers cannot opt out of receiving transactional emails related to their account or booking with us or the Subscription Service.